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  • Writer's pictureAbu Dhabi Review

Flawless and affordable cosmetics with a superstar glow

EX1 Cosmetics makes its debut in the Middle East, hot on the heels of its huge success in the UK where it became the best selling cosmetics brand disrupting the billion-dollar beauty industry with its unique pigments, originally designed to give women with olive skin tones their best complexion.

Even the celebs have gone crazy for it, and you've probably seen it giving a flawless look to Michelle Obama, Adele, Margot Robbie, Hailey Bieber, Cardi B, the Kardashians and a host of Hollywood’s biggest names. After gracing celebrity faces, EX1Cosmetics quickly became popular with non-olive skin toned women, who found the unique blend of pigments was giving their skin a “superstar glow”.

The affordable, cruelty-free, paraben free, vegan friendly and oil free brand uses a bespoke blend of yellow & gold pigments designed to seamlessly match skin tones and is now available at Watsons at Dubai Mall and online here

Discover EX1 products:

Invisiwear Liquid Foundation


Created for olive skin tones or for those who just want to make their skin glow like a superstar. Providing a seamless match with a lightweight, luminous finish that’s completely undetectable, this groundbreaking foundation uses encapsulated pigment technology that will never oxidise.

Delete Fluide Concealer

(AED 69.00)

Instantly delete hard to hide flaws with EX1’s Delete Fluide Concealer. Features a ground-breaking range of shades from very fair to deep tan, containing 25% pure pigments, making it one of the highest coverage concealers in the world. This blendable formula covers traces of acne, blemishes and scars while remaining non-drying and non-oxidising.


(AED 65.00)

A supermodel and celebrity favourite for its red-carpet luminosity, this smooth as silk blusher glides onto the skin for a perfectly even application with high-colour payoff. Carefully selected, rich-colour pigments in four varying pink hues are designed to illuminate and complement your natural skin tone for a healthy, glowing, and radiant looking complexion.

Invisiwear Compact Powder

(AED 79.00)

One of the most scientifically advanced formulas in the world, this stunningly smooth powder glides evenly onto skin and is never patchy. Breakthrough oil absorbing particles remove excess facial oils without drying skin. Contains hydrating particles which pull in pure moisture from the air to keep your skin perfectly fresh and healthy.

Pure Crushed Mineral Foundation

(AED 85.00)

Another ground-breaking formula from EX1, the Pure Crushed Minerals Powder Foundation delivers your perfect colour match in a natural, skin-loving formula. Containing clay particles that are scientifically proven to be naturally anti-bacterial, this powder features finely milled minerals that buff into skin for a barely-there yet flawless finish.

#ADRapproved - we've tested the Invisiwear Liquid Foundation and the Delete Fluide Concealer and both offer full coverage without making your face look overdressed. The concealer in particular covers dark circles in a way that we haven't experienced before. The gold and yellow tones make a huge difference.