There is something brewing on Abu Dhabi’s Yas Marina, and if you love craft hops, then put down your suds (just for a moment) and pay attention.
HustleFest, the nation’s first-ever craft brew festival, is set to take place on February 28th and 29th, liberating hops enthusiasts from the mass-brewed global offerings that have been the norm across the GCC.
HustleFest aims to be more than simply a block party, the two-day family friendly festival will be a platform for a growing community of folks who truly appreciate the art of hops.
Over 30 never-before-tasted in the UAE beverages will be on offer during HustleFest from nine US craft breweries. From citrusy, refreshing suds to deep, malty brews, you'll find something you like at the country’s first craft hops festival.
Top brewers hailing from Colorado, Louisiana and Pennsylvania will be on tap all weekend to lead tastings, talks and trainings that will crack open the secrets to their craft. Yas Marina’s food outlets will be turning their attention to the fest, offering festival-goers dishes designed for pairing with the unique flavors of small-batch hops.
Entry to the event is free with registration, and tasting packages are available for purchase at the entrance.
For 100AED, the ‘Tastemakers’ package provides an official HustleFest tasting glass and affords three complimentary samples.
For only 200AED, the ‘Brewmasters’ VIP tasting package comes with a commemorative Teku style glass, three full size samples and a guided tour of the best on offer at the festival, curated by one of the festival’s hops experts.
Half pint pours are available for purchase for those who want to experience more of their favorite crafts.
Both entry packages come with a HustleFest passport that contains information about each visiting brewery, guidance on how best to taste craft hops, and plenty of space for tasting notes. True hops explorers who get a stamp in their HustleFest passport from each vendor will walk away with a unique souvenir of their sudsy adventures.
HustleFest is fully family friendly, and there will be plenty of food trucks, games, and kids’ activities for those looking to stay dry. Music will fill Yas Island all weekend long as some of the best local artists take the stage throughout the event including sets from DownHome, Who’s Who, Darryl Rees and DJ Tulzy.
Kids of all ages can compete to be the country’s first bean bag toss champion, or try not to topple the festival’s Giant Jenga tower. For the littlest Hustlers, we have a Kids area which is filled with fitness and family activities throughout the day.
Once the sun sets, HustleFest will keep the party going (without offending the neighbors) hosting a Silent Disco After Party with free headsets for Tastemakers and Brewmasters.
Go quench your thirst at the UAE’s first festival dedicated to the art of hops, HustleFest.
Location: Yas Island Marina Timings: February 28th and 29th, 2pm until midnight Entrance: Free with registration, standard and VIP tasting packages available
For more information and to register visit www.hustlefest2020.com